For Jossi Raffi Daghlian, business has never been just about the bottom line. The Salt Lake City entrepreneur has built his career on a simple principle: invest in your community, and the community will invest in you.
“I’ve lived in Salt Lake City for decades,” says Raffi. “This city has given me everything — my business, my friendships, my sense of purpose. Giving back isn’t optional. It’s fundamental.”
Raffi Daghlian’s community involvement spans multiple areas. He has supported local charities, participated in cultural events celebrating Utah’s diverse communities, and mentored young entrepreneurs looking to build their own paths in the state’s dynamic economy.
His approach to community mirrors his approach to business: personal, genuine, and consistent. Whether he’s helping a customer select the perfect rug for their home or volunteering his time for a local cause, Raffi brings the same energy and commitment.
“The best business advice I ever received was to treat everyone like they matter — because they do,” reflects Raffi Daghlian. “Your customers, your employees, your neighbors. When you build real relationships, everything else follows.”
Jossi Raffi Daghlian’s story is one of persistence, passion, and community. In a city known for its entrepreneurial spirit, Raffi stands out as someone who has built success the right way — by putting people first.