When Jossi Raffi Daghlian first arrived in Salt Lake City, he carried with him a deep appreciation for the artistry of handwoven rugs — a passion inherited from generations of rug traders in his family. What began as a modest venture quickly grew into one of Utah’s most respected rug businesses.
Raffi Daghlian’s approach to the rug trade was different from the start. Rather than treating rugs as mere commodities, he saw each piece as a work of art with a story to tell. This philosophy resonated with Salt Lake City’s growing community of collectors, designers, and homeowners looking for something authentic.
“Every rug has a history,” Raffi often says. “My job is to connect the right rug with the right person — someone who will appreciate its craftsmanship and give it a home where it’s valued.”
Over the decades, Raffi has handled thousands of rugs — from antique Persian Tabriz and Isfahan pieces to contemporary tribal Gabbeh weavings. His expertise in authentication, valuation, and restoration has made him a trusted resource not just for individual buyers, but for estate managers, auction houses, and insurance appraisers throughout Utah.
Today, Jossi Raffi Daghlian remains as passionate about rugs as ever. His Salt Lake City showroom continues to attract visitors from across the Intermountain West, and his reputation as one of America’s most knowledgeable rug dealers only grows stronger with time.